With all of my recent visual design and user experience work under NDA - and the process that goes with it - I thought I would dedicate a section describing my design process.
Empathy maps, storyboards, Ziggy camera, lots and lots of sticky notes, coffee, markers, pens, wireframes, teammates, whiteboards, personas, user testing, generative research, moleskins, and constant iteration.
After receiving a project, I start immediately to try and understand who it is that we are designing for. It is all about empathy.
The storyboard that I created for our main stage demo of the Hybrid Integration Services offering release in Las Vegas, Nevada, on February 23, 2015.
After gaining an understanding of the user or target audience, the ideation and iteration with the team begins.
As low-fidelity sketching and wireframing march forward, there is the constant need to go back to the user and validate our designs. On site or remotely, testing with peers and users continues throughout the iteration process.
During the creation a solid user experience, the visual design is underway. Through researching best-in-class examples, moodboarding, and creating color palettes and style elements, we move towards creating an identity for our project. After the wire frames are tested and agreed upon, higher fidelity visual treatments are applied and once again, testing and receiving feedback begins again.
After finalizing the visual treatment and prototyping interactions and UX, it is finally ready to develop and deliver the product.
While I am sure that this design process seems commonplace for some, it was definitely eye opening to me to learn and practice a more formal method of design. Coming from a background in print graphic design, I had completed many of these steps without fully understanding the true benefit of them. As I continue to expand my understanding of user experience, it has been invaluable for me to fully understand the steps that go into a good design process.